groupthink

A charming video for Amanda Sum’s debut single directed by Mayumi Yoshida. Reflecting on the relationship between humans and machinery, “Groupthink” explores the idea of breaking free from societal expectations with an all female line up donning traditional cheongsam dresses.

Featuring Amanda Sum, Sarah Wong & Marissa Wong


Directed by Mayumi Yoshida

Director of Photography: Wai Sun Cheng

Produced by John Alviz, Mayumi Yoshida, Amanda Sum

Assistant Director: Rachel Rose

1st Assistant Camera: John Fleming

Camera Trainee: Meng Xue Xia

Stills: Belen Garcia

Gaffer/Key Grip: Thomas Rasilim

Choreographer: Amanda Sum

Dressmaker: Linda Sum

Editor: Nach Dudsdeemaytha

Colourist: David Tomiak
Special Thanks: Phil Planta, Surinder at Costco Downtown

Executive Producer: Wai Sun Cheng

Production Company: Pandapix

Song written by Amanda Sum

 

Produced by Emily Millard
Engineered & Mixed by Olivia Quan @ Monarch Studios
Mastered by Elisa Pangsaeng @ CPS Mastering
Vocals & Electric Keys: Amanda Sum
Synth & Synth Bass: Mary Ancheta
Drums: Jamie Lee

With support from FACTOR Canada, Creative BC and the City of Vancouver

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​吉田真由美

Mayumi Yoshida